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Wizard Radio - A Bigger Direction: Tweens, Teens and Young Adults

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A Bigger Direction: Tweens, Teens and Young Adults

We're expanding and now more people will be able to love us.

James Gilmore

W!ZARD News Author

For the past 5 and a half years, W!ZARD Radio Media has built a respected brand, a 360-degree media service focused at the teen market. From W!ZARD Live producing and promoting events for teens to W!ZARD Studios producing podcasts and documentaries for teens; W!ZARD Giving working on teen-focused charity campaigns and, of course, W!ZARD Radio Station producing hours of radio content for the teen market.

Over Summer 2015, we have been working to change that, just a little bit.

On Saturday 12th September we released new graphics on our Facebook and Twitter featuring a new tag line: Tweens, Teens and Young Adults.

What does this mean?

A ‘tween’ is between the ages of 9 to 12;
A ‘teen’ is between the ages of 13 to 19;
A young adult is between the ages of 19 to 24.

We’re expanding and growing – just like our audience. For 5 and a half years we have produced content for every type of teenager – rock fans, pop superstars, EDM ravers, future politicians, comedy fanatics, celebrity admirers, new music discoverers and everywhere in between.

Now, we’ll be doing the same – but with a larger aim, a bigger target market.

Whilst our core target audience remains the 13 to 19 teen markets, we will now have a secondary focus, expanding our audience across all of our 7 products and services to those between the ages of 9 to 24 years old.

From expanded radio schedules to suit a greater variety of shows to new podcast series, working on new live events and with different charities, managing new talent and a whole lot more. The shows and content you love will remain and only get better – but there will be shows for a whole new generation as well.

Thanks for joining us on our journey so far, we have an even bigger one ahead.

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