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The first day of any festival is never a proper day - it's full of travelling, setting up tents and (most importantly) exploring the expansive area that Latitude covers.
As predicted, traffic is awful (so bad that the box office has had to extend it's open hours by an extra 5 hours) and people are still pulling in, despite it being nearly 10.00pm.
It doesn't take much of a visit for you to realise the actual extent of the variety that the festival brings. From theatre, poetry, talks, bands, live DJs, comedy, films and everything in between - there's also every type of food, shops for everything (including a shop for toothbrushes?) and all of this inside a relatively small area (compared to Glastonbury, Latitude is a baby that has just left the womb).
One of the first acts to perform are on the Waterfront Stage and they perfectly summarise what Latitude Festival is all about - 'Sadler's Wells Presents Rojas and Rodriguez: Titanium' - a combination of music, dance, singing and ground acrobatics with a minorly funny compere.
The sheep are pink, there are perfectly formed bubbles floating through the sky and music fills the air - Latitude Festival is here.
Click here to keep an eye on all of W!ZARD Radio Media's coverage of Latitude Festival 2015...